Efrain Rodriguez aka "Effy"
Visual Content Creator
Photography | Digital Design | Social Media
Visual Content Creator
Photography | Digital Design | Social Media
Hi, I'm Efrain - but you can call me Effy. I'm a Visual Content Creator based in Idaho's Treasure Valley, specializing in photography, digital design, and creative content for individuals, brands, and businesses.
My passion for visual storytelling began in my hometown of Atlanta, GA, where I first picked up a small point-and-shoot camera and quickly fell in love with capturing life's moments - from the quiet beauty of nature to candid mini sessions with friends and family.
Since then, I've continued to hone my craft, evolving my work beyond photography to include branding visuals, digital design, and curated content creation for social media.
Today, I work with a variety of clients offering:
Portrait Photography (Solo, Couples, Families and Events)
Commercial and Small Business Photography
Digital Design Services (Flyers, Invitations, Social Media Graphics)
Content Creation (Reels, TikToks, and Visual Marketing Materials)
One of my favorite projects includes creating website imagery for "Jamie's Landscaping," a local business known for transforming backyards into dream spaces - a perfect example of how I bring brand stories to life through my lens.
Whether I'm capturing timeless portraits, designing vibrant visuals, or crafting content that helps businesses grow, my goal is simple:
To visually tell your story with authenticity, creativity, and care.
Let's create something meaningful together.